February 25, 2005

Study: Web Users Turn Away From Broadcast News

Washingtonpost.com Research study

OK, so WP.com produces a self-serving study which states the people who use the Web...use the Web (as opposed to TV) for things like news. Seems though that the Web versus Newspaper (read: Washington Post) portion of the study got left out :)

Anyway, it makes total sense given the fact news is 24x7 on the Web versus the "appointment viewing" offered by Television.

Also doesn't hurt that TV News is neither fair not balanced anymore....

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