February 25, 2005Study: Web Users Turn Away From Broadcast News |
|
Washingtonpost.com Research study
OK, so WP.com produces a self-serving study which states the people who use the Web...use the Web (as opposed to TV) for things like news. Seems though that the Web versus Newspaper (read: Washington Post) portion of the study got left out :)
Anyway, it makes total sense given the fact news is 24x7 on the Web versus the "appointment viewing" offered by Television.
Also doesn't hurt that TV News is neither fair not balanced anymore....
SPONSORSHIPJaffe Juice – brings a fresh new marketing perspective and commentary from industry thought leader and author Joseph Jaffe. Click here to find out more about sponsorship opportunities. Jaffe Juice continues below... |











