Jaffe Juice

YAHOO TO WEBCAST 'FAT ACTRESS' TV PREMIERE

Interesting to see the announcement of Y! broadcasting the Premiere of Fat Actress.

Seems like a win-win, especially for Showtime in terms of broadening its audience base. In fact, the model of using a “portal network” to launch a pay-channel series may have legs…

I’m just not sure of the length of time people will spend “watching” the Web ala TV. My gut tells me the number of people that will sit through an entire airing will be few and far between, however I could be wrong. An important stat no doubt would be the amount of duplication between broadband Web users versus people who are likely to already subscribe to Showtime. I would think this to be high, although Showtime (versus HBO) would still likely reach a solid amount of prospects in the process.

I like the idea of using the Web to broadcast pods/nuggets of content – not sure what the length of time is, but I suspect it’s a variety of 2-3 minute clips (ala the Yahoo! Apprentice offering)