Jaffe Juice

...but it's better than zero!

As reported by Mr Elliot in NYTimes today, "Pepsi One Goes on a Television-Free, Celebrity-Free Commercial Diet."

This one pretty much sets off every New Marketing button kind of like an EMP would any electrical outlet within an 8 mile radius.

Pepsi is launching their Pepsi One diet drink sans borrowed interest from celebrities (but what will become of Beyonce?) and the 30-second spot.

What? No TV? How could this be true? What possibly could they use in its place?

How about online, events/experiential marketing, non-traditional forms of marketing such as trading cards, various trading cards, music downloads, online long-form movies.

I might just buy a Pepsi One now...