In true new marketing spirit, I've created what should be the next Nike commercial. It's a tribute to Tiger. It's a tribute to Creativity. It's the embodiment of everything the Nike brand stands for.
The moment of truth (as you'll see) couldn't have been better scripted for Nike and in this case, will live on indefinitely in so many hearts and minds as one of the greatest shots we'll ever see.
I created it on my laptop and apologies for not being able to insert the swoosh at the end, although I think it works just as well just the same.
You can view them right here.
60-second version: View just_did_it.wmv
30-second version: View just did_it_30.wmv
Update 4/22: A new site has sprung up titled, "How did it go in?" I've blogged my interpretation/commentary.
Update 4/26: As reported on ESPN.com, Nike will release their 30-second response in the form of an esoteric golf-centric message:
"We gave you a wedge with more feel. You showed us what it could do."
"We gave you a ball with more control. And you didn't center the logo?"
The spot will run predominantly on cable (Golf Channel) and golf-specific programming.