Josh has mirrored the spot and if you'd like to view it, just click on this link: http://tinyurl.com/4llqn
Here's an interesting observation. The Wall Street Journal, New York Post, ESPN, USA Today, etc have all run stories about both the commercial viability of the "moment" as well as the viability of turning it into a commercial.
None of them have mentioned what happened online; none of them have mentioned my "ads" (good/bad/ugly)
They've calculated the value of the moment in terms of how long the swoosh stayed on the screen and how many times it was replayed, but no attempt to figure out the consumer buzz component or the talkability factor.
With reference to a commercial, all quotes are to the effect of "we're working on it" and "no doubt we'll see something from Wieden + Kennedy" - I'm curious to see what they come up with and how long it will take. And how long the window of contextual authenticity will remain open before we segue into the world of milking a cash cow.
Don't get me wrong...I'm under no illusions or delusions about my efforts. I'm just curious as to whether the formal worlds of marketing and the press are aware that there's a consumer component to their fantasy world (or put differently, it takes two to tango)
