So the King of Darkness didn't get the fact I was thinking of a Blackberry, even with the King of Lightness' help. It's not you Lord Vader, it's me. Perhaps I wasn't entirely forthcoming with you.
But that's ok...another gem from BK and CP+B which - like the print ad I blogged - shows how a brand can truly maximize a movie tie-in, unless most of the gratuitous, lazy 30-second spot drivel we tend to see from everyone else.
The entrance of the BKing btw is sublime. Smartly and creatively integrated into the story in a way that even enhances the experience.