From: Ford Division Marketing Communications
Sent: Tuesday, May 03, 2005 12:15 PM
To: All U.S. Employees
Subject: Watch for Upcoming Ford Vehicle Integrations in Your FavoriteTV Shows!
With thanks to AdJab and Stay Free, today's branded entertainment comes from within the Ford coupe. It's that familiar memo which typically comes from the agency and spreads to the client and then disseminates to the client's various stakeholders.
It's the chest beating look-at-our-ads memo which reminds all employees that the most important thing is to feel good about your ads even if no-one else is watching them, you are and that's all that counts.
It's all about Dr Phil baby! Spread the word - tell your friends and family. We're famous!!! We're on TV which means everyone can see us and that means we're doing something right...right?...right...RIGHT!!!!
My personal favorite:
Extreme Makeover: Home Edition -- 5/8, 8pm EST, ABC
For Ford Division's latest partnership with this hit show, we'll be taking the concept of "product integration" farther than we ever have before. In this upcoming episode, the design team will reveal a Ford Mustang themed room for the family's oldest son. The show will feature designer Paige Hemmis visiting the Auto Alliance International plant in Flat Rock, MI and interacting with the Plant Manager and team members as they gather Mustang parts for this themed room. "Saddle Up" for what's sure to be a most memorable show, filled with many Ford surprises.
It just doesn't get better than this!
