Jaffe Juice: Crap on

June 19, 2005

Crap on

Filed Under: Medium - neither rare nor well done

Crapon I know the title might suggest otherwise (I couldn't resist), but I actually like this latest print ad in the ongoing MPA trade campaign:

1) It's "on sense" - use magazines to advertise magazines

2) It's honest - a love affair with a magazine (ala previous efforts) is a huge reach, but turning to a magazine after indulging in too much curry is a slam dunk

3) It's irreverent - the tone and angle is a breath of air-freshener and is a welcome relief.

Now if you'll excuse me, I'm off to the little boy's room with a copy of People to lament Retief Goosen's collapse at the US Open!

Comment Total: (2)

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Tracked on Jun 21, 2005 3:01:37 PM

Comments

This is a bit off-topic but considering you made a point of mentioning Retief, I think a congrats to Michael Campbell is also in order. Although I think the NBC coverage did a really bad job of creating a story out of his win - this is a guy who has had a lot of ups and downs in his career but came from absolutely nowhere (my home town in fact!) to win this. It is not quite a classic 'rags to riches' story but NBC really failed to harness any of the emotion that would be pouring out of NZ. In fact (to move this back on-topic), they could have easily asked NZers to email in their comments (many were watching live) and had those read on air - at least then they would have had an idea of the magnitude of this win for a small country in the South Pacific.

Posted by: Paul

You're just rubbing it in again (damn that was a bad choke...)

I thought they did a good job painting the background behind Mark Hensby (sleeping in his car...the clubhouse etc) although I'm not sure that makes you feel better, considering he's an Aussie.

But props to Campbell. He came good. Big time!!! $1.3m, 10 year US Open Invitation and 5 year major + PGA exception/invitations says he slept pretty well last night.

Posted by: jJ