June 26, 2005Donkey's Kong
Filed Under: Make advertising relevant again, On-demand Viewing
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In an old Jaffe Juice (article) from February 2004, I predicted (as absurd as it sounds) that advertisers may soon begin advertising their advertising.
I've seen this a couple of times already, but nowhere as clearly as on my TiVo today (see pics), where - through a TiVo showcase - consumers can pre-set their TiVo's to record the "world premiere preview" of King Kong, airing simultaneously on NBC, Sci-Fi and USA networks. We're talking about the trailer...we're talking about an ad...a 3 minute ad.
It's pretty cool, if only it wasn't overlapping with Six Feet Under! 
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