Jaffe Juice

...maybe not the best analogy, given current charges against RK, but an unbelievably cool example of creativity as reported by USA Today

Here's the exec summary:

• Trapped in the Closet is a 5 track story or 5 part track on his new album TP.3 Reloaded, which is a serialized story/drama about a dude (R Kelly) who wakes up in a bed with a strange lady the morning after a wild night of partay-ing.
• Hubby comes home. R heads to the closet, armed with his Beretta. Hubby proceeds to closet
• End of track 1 (cliffhanger number 1)

The full story is on 1 CD and a second CD contains a 17 minute video, which mirrors the audio story.

Sure, folks will no doubt download it (legally or illegally), but all in all, a very cool way to keep the R Kelly brand fresh and even inject some life into the disc biz (even if only for die-hard RK fans and/or dial-up consumers)