Jaffe Juice

It was actually when I crashed a party and ended up meeting his daughter. He's a pretty forboding character, but once you get to know him, he's a real sweetheart.

The real story is this communal marketing play, which allows consumers to "crash" the trailer of wedding crashers and create their own version using uploaded pics and some minor retouching (you can click to view my version if you are so inclined)

Given the recent string of box office misses which have put the movie biz in the proverbial toilet, what we are witnessing here is two-fold:

1. The open sourcing of the content i.e. letting consumers take some creative control of the studio assets (ironic given the otherwise confrontational nature of the studios to their ever-empowering consumer base)

2. The sponsorship/enabling by Budweiser, which on the surface I get with respect to the tie-in with alcohol, parties, even the personalities of Owen Wilson and Vince Vaughn, but digging a little deeper I can't help but feel Bud's a little all over the show right now. And the "please do not send to anyone under 21" is a little off-putting, although I would suspect it's only going to encourage people to do just that.

All in all, I'm pleasantly surprised with this approach. Think about all the time spent creating the movies (mine is the 809th created...just look at the ID at the end of the URL) and all the views of the movie by creator and recipient...at the end of the day, these trailer views are ads are they not? And hands down, they're a damn sight better than any 30-second spot equivalent.

Well done Aaron and Gordon :)