Jaffe Juice

I know I'm generalizing, but then again this is what the agency world does best, so why shouldn't I...

In my earlier post, I noted that Fallon and Beamer are parting ways. What I didn't explicitly state - which one my readers caught - was that there had been a CMO change, which is something I wrote about in my book, namely that in this ego-driven industry, an exec change normally means a review (we are in the emotion business after all)

On the same day, Sprint/Nextel announces that they've selected my alma mater, TBWA\Chiat\Day for their new combined account. The interesting point here is that although Sprint acquired Nextel (TBWA\C\D's agency), the new CMO post was given to the Nextel CMO...and his agency was TBWA\C\D. You dig?

I know there's more to both stories, but coincidences are really so, and so often the simplest explanation is more likely than not, the correct one.