Yeah that's what OJ and MJ both said!
So as it transpires (surprise, surprise), meshing hot chicken burgers and "that's hot" won't win any Effies or Grand Prix's any time soon.
As reported in Ad Age, the Paris Hilton - Carls Jr tie-in boosted the equity of only one brand: Paris Hilton. Same store sales for the 4-weeks ending 6/20 were up a "poultry" 1.7% (0.7% for Hardee's)
After a conference call with analysts, here's the real ROI "takeaway":
At least one analyst has downgraded CKE shares after the company reported lower-than-expected earnings yesterday despite higher sales.
Sidebar: this wonderful thread has produced one thing - a new Jaffe Juice category, "from the I told you so files":
And Here: Sex me up one of those chicken burgers