« The Big "Stormy" Apple AKA Take Dump, Be Inspired | Main | Hit me baby, one more time... »

July 29, 2005

Hollywood takes a page from the porn playbook

I noticed a novel new way to entice absent moviegoers back to the box office. My TiVo showcase offered me the opportunity to watch the first 4 minutes of the just released action movie, Stealth. Obviously the idea here is to show a bit of skin to the audience (and what better way than an action-packed opening sequence...remember Saving Private Ryan?) and have them salivating at the mouth wanting more....

P.S. Any puns with box office are purely unintentional.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451c60869e200d83458da2b69e2

Listed below are links to weblogs that reference Hollywood takes a page from the porn playbook:

» Sony Releases Extended 'Stealth' Preview for TiVo Users from Movie Marketing Blog - Movie Marketing Update
According to Jaffe Juice, Joseph Jaffe recently discovered the first four minutes of 'Stealth' waiting for him in his "My TiVo" showcase: My TiVo showcase offered me the opportunity to watch the first 4 minutes of the just released action... [Read More]

Comments

I work at

Speaking


  • Hire Joseph Jaffe to speak at your conference or event

JaffeJuiceTV

Contact me

  • If you would like to make contact with me, please see the About page.

Join the Conversation

Life After 30

Subscribe

Search


  • spotlight

Twitter Updates

    follow me on Twitter

    Twitter

    • TwitterCounter for @jaffejuice

    Grab the Podcast

    • Across the sound Subscribe to Jaffe Juice – The New Marketing Podcast via iTunes

    License

    • Creative Commons License

    Send a video message

    Welcome

    • to the reincarnated and reinvigorated Jaffe Juice. What was once a weekly op-ed column is now an unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity.
    Blog powered by TypePad