July 18, 2005What you crave
Filed Under: Branded Entertainment
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Don't judge me based on the fact I started watching Harold & Kumar go to White Castle, but I just had to marvel at how such a sumpremely branded ad could have been created like in this movie.
Most of all, it's honest...White Castle is what you crave (when you're as high as a kite and have the munchies)
Anyone know to what degree this was paid for? Or in fact (like Castaway), did they just barter the deal with hundreds of thousands of square gifts from heaven?
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