I went to their website and saw "an under construction" message.
There are 3 scenarios in play here:
1) The site is under construction and has nothing to do with their TV campaign and/or store renovations
2) The online temporary closure is completely intentional and is designed to tie-in directly with the current campaign and in doing so, raise curiosity/intrigue about the changes (lord knows they need 'em)
As much as I wish the latter option were true, I know it's not for probably 3 reasons:
1) Practically....because of the e-commerce component (no one's going to close doors on sales, although if bricks 'n mortar stores are closing, why not the Web?)
2) The ad isn't national yet and even if it were...it would have to assume that people are watching TV ads (don't get me started on that) That being said, with a huge PR buzz, it could easily negate this particular challenge.
3) I just don't think the folks at Gap are remotely clued in with how their business is changing and it what it will take to reverse their steep declines of late (sorry)