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August 11, 2005


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» BMW Agency RFP Letter Examined from Adrants
Joe Jaffe, upon seeing BMW's RFP letter to agencies, offers the manufacturer some advice. His advice comes in the form several bullet points along with a bit of self promotion for his new book which we really, really want... [Read More]

» Some clients just want the unattainable from The Haystack
Joe Jaffe shakes his finger at BMW in a great response to certain points in its request for proposal to ad agencies last week. Having worked in creative services for the past 13 years, I’ve seen plenty of RFPs. I’ve never found them fair.... [Read More]

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