After much nudging and prodding to produce another example of consumer generated content, I have finally given in and put this together. The inspiration once again is the magnificant Tiger Woods (and somehow Chris DiMarco) who - despite the commentary - just did it (again)
Like last time, I have taken the video uninterrupted, and with only minor audio editing right at the end, left the moment to your heart's interpretation...with one twist. Instead of my ending, I'm going to let you come up with the ending.
This is in fact a brand experiment in co-creation, which draws on the old print example of "choose your own caption," with the winner getting some kind of prize. My hope is that you'll submit your own captions and the winner will be rewarded by Nike in the form of completing the commercial and putting it on air (or at the very least on their website)
Just do it.
