BMW Films No more
Proving that all bad things come in 3's, BMW's completes the sequence by announcing that they're getting out of the content business...this after Jim McDowell moves over to Mini and Fallon is parted ways with.
I wonder if Films became somewhat of a political hot potato or even pariah within the dysfunctional ranks...if you think about it, everything/body associated with it...and ultimately including "it" itself was slowly but surely extinguished.
Even though this announcement is bigger than Films (I'm not sure of the specific timeframe, but as a program it's been dormant for a while) as it covers the broader hyped Madison + Vine, I can't but help spare a thought for a program so innovative that it has inarguably become the gold standard defining "big idea" meets "new marketing" on so many levels...in fact, I would put Films above the whole branded entertainment approach on the pecking order, which creates a sort of a perceptual vicious circle.
Bottom line....this has to send out a pretty grim message for the relative health of the branded entertainment biz, when the company that pretty much defined the whole rush, turns it back on it....
