September 26, 2005Brand Deprecation
Filed Under: Consumer Generated Content
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Today is definitely CGC day on Jaffe Juice...perhaps I should rename Jaffe Juice?
Anyhoo, here's an interesting story of how Pepsi spoofed themselves.
Self deprecation is my forte...so I have to tip my hat at any brand that doesn't take themselves too seriously. That said, wonder what the brand purists have to say 'bout this....
Personally I give them an A for effort, but I think perhaps they overdosed on carbonated sugar water, which eventually seeped into their brains :)
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