September 27, 2005Listening to my co-host |
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Steve rubel is presenting right now during Advertising Week.
Just presented his 4-step plan wrt tapping into CGC/Citizen journalism etc.: 1. Find 2. Listen 3. Engage 4. Empower
Perhaps he'll expand on an upcoming ATS podcast
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Comments
Good presentation and 5 points ... need more discussion about 4.5 ... where strategy meets content database and automatically delivers to customers with business rules delivered and measured.
Back to the sessions..
DC
Posted by: David Cutler
