Music Podcasts. What WILL they think of next?
Piers Fawkes has put together something I think is really smart. For starters, he reminded me that Podcasts in general need not be talk radio, and in the case of music podcasts, can just as well be applied to a B2B context.
The musical podcast mix is created for his executive marketing audience and if you think about it...these moodcasts (pending jaffe trademark) can be applied in so many different ways.
Rights issues aside, I think it's a pretty sublime way to connect with a very elusive and mobile audience. Well done.
