Just to prove that I give props when props are due...I want to single out and congratulate NBC on what I think is a really great effort to promote the new season of "The Biggest Loser"
Both NBC and House Party worked on joint recruitment efforts.
I think it's a brilliant tactic...it runs to the core of New Marketing's core/philosophical beliefs and should quite frankly, be the gold standard moving forward. So there.
NBC - you are this week's Big Winner (listen to next week's Across the Sound podcast)