Jaffe Juice

Per Hoffman, founder of Adcandy sent this note to me, following my critique of AdCandy on Jaffe Juice.

"Believe me...I'm probably going to be the last person to call out any CGC-driven work"

Gimme a break! Obviously, you're not "the last person to call out CGC...", and obviously you're don't really "appreciate an irreverent approach." . Adcandy may be flawed, but calling it "bad" without any real justification, besides being "contrived," reeks of sour grapes. I find it amusing that traditional marketers, who make a lot of their living selling the public a bunch of BS and empty promises, become suddenly idealistic in their opposition to Adcandy.

If you truly believe what you say, that CGC has some value, and that you appreciate and irreverent approach, why don't you offer some constructive suggestions to improve the basic concept of Adcandy.

I'm all ears....

Here's my response to him:

Per - thanks for the note. I love your passion.

Kudos to you for your press in Wired btw. Really has put you on the Map.

Maybe you got me on a bad day...I was in London at the time and a bit jet-lagged. In my defence, I have sung your business praises to Adweek. You were the first to put a business model to this.

I still am not quite sure it sits well with me...not sour grapes, just bad digestive fluids. The thrust and power of CGC is its organic nature. Putting a structure or process to it...however informal and a dollar value to boot is really what I'm reserving judgement on. PS - I do know a good designer if you're looking ;)

I do wish you all the best and luck in the world and will certainly make mention of this on an upcoming podcast of Across the Sound. I will and intend to give credit whenever it's due.

jJ