« Content is King (so is context) | Main | It's coming.... »

September 04, 2005

Truth in Advertising (and other oxymorons)

This is a nice piece from the BBC which lists a collection of horrible cliches and commonly, overused exaggerations from advertising.

I thought it very appropriate given the recent moves from Dove (Unilever) and Nike to adopt a more reality-based approach to their advertising.

Here are a few to get you started: (courtesy of both the writer + readers)

  • Any act of male stupidity (e.g. walking across a clean floor in muddy boots, putting the dog in the dishwasher, etc.) will be met with a wry smile, not genuine annoyance/anger.
  • It's OK to racially stereotype eskimos
  • Driving in a brand new car leads immediately to all other traffic being kept off the road

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451c60869e200d83459051269e2

Listed below are links to weblogs that reference Truth in Advertising (and other oxymorons):

» What are advertisers thinking? from A Penny For...
As the football season approaches again, we undoubtedly see the rise in really bad advertising. JaffeJuice was talking about ads companies shouldn't run and got me thinking more about this. Yesterday, I saw my first Coors ad of the new season. It was ... [Read More]

» Across the Sound - Podcast #2 from Across the Sound
Recorded Saturday, September 1045 minutes, 15 seconds (Download the MP3 )Audio feedback: acrossthesound@gmail.com or dial 1-360-365-9834 and leave a voicemail. Theme Music: That Podcast Song by Cruisebox Show Notes: 00:18 - Introduction: FedEx Furnitur... [Read More]

Comments

I work at

Speaking


  • Hire Joseph Jaffe to speak at your conference or event

JaffeJuiceTV

Contact me

  • If you would like to make contact with me, please see the About page.

Join the Conversation

Life After 30

Subscribe

Search


  • spotlight

Twitter Updates

    follow me on Twitter

    Twitter

    • TwitterCounter for @jaffejuice

    Grab the Podcast

    • Across the sound Subscribe to Jaffe Juice – The New Marketing Podcast via iTunes

    License

    • Creative Commons License

    Send a video message

    Welcome

    • to the reincarnated and reinvigorated Jaffe Juice. What was once a weekly op-ed column is now an unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity.
    Blog powered by TypePad