October 30, 2005ATS Episode 8 - Citizen Marketing in the house |
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A nonlinear conversation this week.
(length - 39:47; ( Download the mp3 )
Introduction/Podbits (00:18)
* Feedback from Brenda saying we nearly lost her
* How should we balance the banter with the real content
* Andrew Denny's feedback - which arrived on of all things, paper! Way to go Andrew!
* Other comments
What We're Blogging About and Winners/Losers (10:17)
* Hart and Larson's Neil French stunt (Jaffe) - loser
* Minding the Conversation Gap (Steve)
* Steve: Rosa Parks (winner), David Lee Roth (loser)
* Scott Donaton - winner - for responding to Jaffe's Challenge (but the story is not finished yet!)
Theme of the Week: Citizen Marketing (27:45)
Significant Mentions: Jason Calacanis, Andy Cooper, Merlin Mann's weekly review podcast, Martha Stewart's book, Seth Godin, Scott Donaton's comments, Howard Stern, Sirius, Steve Gillmor, Podshow, CNBC, Hacking Netflix, Jackie Huba/Ben McConnell, Jeff Jarvis, George Masters, Jaffe's Nike Ad, Steve Hall, Tom Hespos' post, Tracking Trader Joes, JetBlue, Vespa blogs.
SPONSORSHIPJaffe Juice – brings a fresh new marketing perspective and commentary from industry thought leader and author Joseph Jaffe. Click here to find out more about sponsorship opportunities. Jaffe Juice continues below... |
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