ROI/Branding Trackback

Just gave my "Branding Online: The Art and the Science - Part 2" presentation to a great crowd in Atlanta (thanks to Advertising.com for supporting this for the second year running)

In my presentation, I spoke about needing a Net Present Value for ROI (in other words the means to evaluate and quantify the long term effects of branding) and then it struck me....we can learn a lesson from blogs, can we not. What we need is a "branding trackback" mechanism.

It's so easy to implement and it would be really valuable to get a deeper understanding and insight into "deferred conversion" or whatever you'd like to call it.