Adjab reports on the quiet pilot of Google Publication Ads (Broaden your advertising horizons. See your ads in print. - give me a break, They might be masters of new marketing, but copywriters they are not!) Wonder what OMC's Icon has to say about this? It has a strong barter/trade credit commonality. And also, how long (not even if, but when) before TV follows?
With print circulation dropping, Google Publication Ads could have a great deal of negotiating power in their role as an ad-space reseller.
It's an amazing turning of the tide where advertisers that might not have been able to afford print, now can through their online search buys...never mind the larger search clientele.
