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Great commentary from both Fresh Glue and Being Reasonable on Creativity versus Effectiveness.
Personally, I draw from the dictionary.com definition of the term using the two-word phrase, "productive originality" - in other words, doing things differently and getting a result, which contrasts fairly neatly with Einstein's definition of insanity AKA "doing the same thing over and over again, expecting a (different) result"
Good food for the brain all round!
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» MARK FENSKE, DAVID OGILVY: MORE ON CREATIVITY AND CAMPAIGN EFFECTIVENESS... from Maneuver Marketing Communique
A few months ago we tugged on superman's cape with a posting on Mark Fenske and his truths/rules on creativity [Read More]
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