Jaffe Juice

I'm giving a pre-conference session at next week's Conference Board Marketing Conference on "Evaluating Agencies (An insider's view on getting the most for your money)" and thought I would do a little bit of an experiment and be true to both my new marketing ethos and also "an insider's view" which is to invite you (my readers) to submit some ideas, pointers, advice to marketers with respect to choosing the right agency and certainly how to maximize their investment in terms of price, value, performance etc.

In return, I'll gladly send you a copy of the presentation.

Your candid responses will be given the respect, integrity and anonymity it deserves.

I'm looking forward to receiving your ideas (good, bad, ugly) from both an agency and marketer perspective about essentially how to rework a process which seemingly is on a slipperly downward slope. Please send your comments to me at jaffe@getthejuice.com