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December 30, 2005

An oxymoron or not?

(caveat: If I trackback to a post that trackbacked to me, would that be a circular reference?)

Here's a snippet from Fresh Glue's post which referenced my Juicies:

If you happen to like these year-end lists, you probably caught TBS's Funniest Commercials of the Year. You can view their top 10 here. Americans says they hate advertising but then they're willing to watch an entire show of ads that was created with the sole purpose of selling even more ads.

Here's why this is, in fact, not a contradiction: Americans/consumers don't feel like they're being sold to when they watch a show about advertising...and that's because they perceive and therefore consume the advertising as content. They also don't perceive the content as being disruptive or intrusive.

...now as far as the advertising that interrupts the program is concerned, that's another story, or is it?

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