After BMW, comes Pirelli
Pirelli has just released a prelude to a long form content creation, titled "The Call," starring John Malkovich and Naomi Campbell. Considering the automotive connection, it brings me back to the lauded Films, i.e. using well known celebs in a movielike long form context.
The common theme of the film and Pirelli's positioning is all about power and control (sound like traditional marketing, don't it?)
On a related note, it was either The Call or Skating with the Stars for JM and NC. Hopefully they both chose well.
