AT&T, in its grand return to flooding the attention waves with their Kool-Aid (I would call it indoctrination, but that would imply some efficacy), promised to reach 137.8million unique users in the process.
I resisted the urge to stroke thier giant egos by blogging about it, but now (like Oprah) I am breaking my silence (how melodramatic of me)
I've seen their ads; I'm sure you have too. My question is whether anyone cares?
The only semblance of strategic sense would be something to the effect of strength and pervasiveness of coverage, but that's me - the advertising guy - digging deep and reaching far and wide in order to find something of value.
To me, first strike was going back to a logo which reeked of clunky, bureaucratic stale and staid practices and customer service (see: GM)
Strike 2 was the very conservative, predictable and linear approach - TV (aspirational, visual, musical production with zero value/substance) and culled tagline combo (Your world. Delivered - what the hell does that mean? Are they taking on Fedex? Perhaps if they added the word "under" to delivered, they'd be a bit more honest)
Strike 3 is possibly the "let's reach the most number of people as possible using the least number of steps in the process" approach. Why not reach, connect and effect with the "most right" or "most best" people? Instead of a billboard that says, blogging delivered, why not demonstrate how?