...can't even kill a fly

Those of you who have been reading Jaffe Juice for a while know my feelings about the MPA Trade Campaign, "Read On" which quite frankly don't speak to a solution (which is what their advertisers are waiting for them to produce), and instead belabor a pathetic state of denial that this is all just a bad dream and if we continue to hug our magazines even harder, this will all go away...

Now, online fashion magazine, zoozoom, is taking aim at their offline counterparts, with this viral video that insuniates that magazines are pretty much good for nothing...

Hey MPA, I'm still waiting for your keynote invitation to your upcoming conference. I promise I won't ambush or insult you like Jon Stewart did during Advertising Week and if I do, I'll give you your $150,000 back :)