January 10, 2006Million dollar babies
Filed Under: Communal Marketing, Consumer Central , Experiential Marketing, New Marketing, The Engagement Wars
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Alex Tew is all the rage with his million dollar home page. With 1000 pixels to go, he's done what any self-respecting entrepreneur would do...he put 'em up on eBay. Current bidding is at roughly $160 USD. This morning's WSJ profiles this wunderkind, who - from the article - has a good heart and an even better brain!
Many competitors and copycats have cropped up (as would be expected) Here are a bunch (from the article):
What struck me as I read this article (which is why I'm blogging it after all this time), is that it represents a very interesting consumer behavior trend - namely, the democratization of "experience" itself. In many of these cases, consumers are giving others the opportunity to "buy into" (literally) a cause, experience, action, idea etc. Some are frivolous and others not.
It's not the first time a consumer has appealed to the outside world for assistance, but I think this could be bigger than that...and it certainly appears to be mainstreaming in terms of the visibility, infrastructure and payment.
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Comments
Hey, I'm the Box of Stars MDHP copycat guy mentioned in the WSJ article. I wanted to say that you've hit the nail on the head with your comment
"In many of these cases, consumers are giving others the opportunity to "buy into" (literally) a cause, experience, action, idea etc. Some are frivolous and others not."
This is exactly what we've done with our site. We're not trying to pay off debt or get rich. We're looking for a way to make our movie. Granted, that doesn't make us any better than any other Internet beggars, but we'll at least have something tangible to offer up when we reach our goal.
Anyway, thanks for the link.
Glenn
Posted by: Glenn Hopper
The interesting thing about all of this is that the milliondollarhomepage.com site got a page rank of 7, because Alex Tew's marketing made a lot of highly influential sites link to him. So, all of a sudden, there's a resellers market for links on his page. His time in the spotlight isn't over yet.
If Erik Lukas at http://www.trumpingalex.com manages the same feat - ie gets good pagerank for his site (or any of the other look-alikes/paradoy sites, etc,) then there's a whole new spin on what was thought to be a flash-in-the-pan success story.
Seems to me that that makes life just a little more interesting!
Posted by: Margaret MacGillivray
Le phénomène commence par arriver en France. Un étudiant Français de 17ans c'est lui ausi lancé dans l'aventure du Pixel Publicité. Ca semble plutot bien commencer pour lui.
L'adresse est http://www.lemegapixel.com
Bye
Posted by: Bruno
Think of about more original.... Love images on reserved pages...
Posted by: mark3r
Aidez-moi et visitez mon site: 1milliondeuros.com
L'objectif: tenter de gagner 1 million d'euros en vendant des espaces publicitaires, de format 120x60 pixels, 10€ chacun. J'ai créé ce site afin d'ouvrir un compte en banque pour mon futur bébé d'1 million d'euros. Les intéressés peuvent acheter autant de bannieres publicitaires qu'ils le souhaitent, s'il en reste de disponibles. Quand vous achetez un emplacement publicitaire, vous pouvez afficher une image, publicité ou logo dans l'espace acheté. Vous pouvez également ajouter un lien sur l'image qui amènera les visiteurs sur votre propre site. Les bannieres publicitaires achetées seront affichées sur la page pendant six mois. Le site est déja garantie d'acces en ligne jusqu'en janvier 2009. Il s'agit véritablement d'un morceau d'histoire de l'internet.
1milliondeuros.com est un nouveau concept et se veut vraiment original. En achetant des espaces publicitaires sur ce site, vous investissez dans un site web qui va recevoir du trafic provenant de magazines, journaux, reportages TV, radio, d'autres sites, etc. Soit une couverture médiatique importante. Cette publicité sur le site signifie beaucoup de visiteurs sur votre site. Beaucoup de visiteurs signifie plus de ventes pour votre site. Des millions de visiteurs potentiels dans les trois prochaines années. Garantie: le site est accessible en ligne pour trois ans minimum.
L'adresse du site: 1milliondeuros.com
Posted by: Laurent
Pixels are so 2005.
Posted by: Michael Frans
Girl sells body.
Posted by: Bwonk
Ma page d'accueil: http://1millionpixels.fr
Offre:
Une pub originale.Get some pixels and link your website!Utilisez notre systeme de Pixels Pub :Référencement de votre site web grace aux pixels.Inscription dans les moteurs de recherches et annuaires français.
Pub originale,Pixels Pub,pixel advertisement,Get some pixels,pixels,1million de pixels, publicité avec pixels,1milliondollars,sur pixel, pixels a vendre, 1 million pixels, french pixels, publicité par pixels, promotion pixel
Posted by: Marc
I believe that Alex's site still generates some indirect value for advertisers at least by improving their visibility in search engines. It has a PageRank of 7 and many still continue to add links to it (by the way, this article has just added one link). So, getting the link from website with such a high PageRank for as low as 1$ it is clearly a reasonable investment.
Good luck to all the copycats :)
http://www.milliondollarhosting.net
Posted by: Million Dollar Hosting
This guy is making a somehing simillar, but here users participate, marketing his site, and first one on the list gets half of the million earned. So: Half me, half You
http://www.halfmehalfyou.com/register.php?q=click&code=vaslvaruimne
Posted by: Igor
The majority is copies of mdhp, we have a new concept here, to http://www.milliondollaregg.com.ar , to innovate and to improve the idea of Alex, an Argentine publicista goes beyond of pixels, has aids of 50.000 dollars, merchandising, a newspaper, photos with famous, is almost a vestibule, deserves that they see it, besides to see that it has but of 2000 daily visits, sees and applauds this great idea
Posted by: Malena
Take a place to La Vitrine Publicitaire. Buy pixels for 30 euros only on the main page and for 5 years
--------------------------------------------
Vente d'espace publicitaire pour 5 ans. Augmenter le trafic de votre site, un espace à votre dimension et votre prix ! . La publicité maitrisée. S'adresse a tout ceux qui veulent un espace à long terme pour leur site (site pro ou perso)
Posted by: LVP
http://www.la-vitrine-publicitaire.fr
Take a place to La Vitrine Publicitaire. Buy pixels for 30 euros only on the main page and for 5 years
--------------------------------------------
Vente d'espace publicitaire pour 5 ans. Augmenter le trafic de votre site, un espace à votre dimension et votre prix ! . La publicité maitrisée. S'adresse a tout ceux qui veulent un espace à long terme pour leur site (site pro ou perso)
Posted by: LVP
Hello, I recently saw another "million dollar concept" on the internet. It is "the top of the internet" and you can place ads on this top of the internet, the highest place of the internet! Free ads will be added to the bottom and the more you'd like to pay for your ad the higher you'll get listed on "the top of the internet". Check it out at: http://thetopoftheinternet.com Do you think it has potential?
Posted by: Peter
Posted by: Steven
