January 13, 2006Preaching from the Choir
Filed Under: Creativity, Long Form Content
|
|
Brilliant new Honda long form content spot.
Let the debates begin:
1) Special effects or au natural?
2) But did it sell cars?
3) Why can't we (insert your agency here) do work like this?
SPONSORSHIPJaffe Juice – brings a fresh new marketing perspective and commentary from industry thought leader and author Joseph Jaffe. Click here to find out more about sponsorship opportunities. Jaffe Juice continues below... |
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/t/trackback/307546/4036457
Listed below are links to weblogs that reference Preaching from the Choir:
» A Stunning, Creative Ad for? from Being Reasonable: The Blog
Hondas LargerThanLife Spot for the Civic: Joe Jaffe has found a very interesting longform spot for Honda from the UK, and asks a very good question: does it sell cars? The ad is based on an idea as simple as its stunning &... [Read More]
Tracked on Jan 13, 2006 2:56:52 PM
Comments
I believe there were about 100 missing honda logos or identifying elements in that spot. It was artisically amazing but it lacks the repeat subliminal branding, (ie. Why not have two cars, both hondas tailing one another, the logo and design elements are added to nearly every shot.
My 2 ~ Gregg
As I said great concept but still doesn't touch the honda cog: http://video.google.com/videoplay?docid=5865408095335971822&q=honda+cog
nor, I guess the parody at www.the118118experience.com
Posted by: Gregg
Excellent work from W+K London. I think Honda really got the point that builing a strong brand takes some time. I remember that a few years ago I would never ever even consider buying a Honda. I was just another Japanese Car. But with the incredible work from W+K Honda really becomes a cool brand. And I have to admit that right now I am actually considering a test drive.
Posted by: Tim Keil
Absolutely levitate Honda Civic as a cool brand, or simply Honda. I have forward the link to alot more people to view the brilliant ad. Still if I shop for a car, I will still do the usual - compare prices, research, test drive and friends know-how before settling for a car. Another site to visit and view the commercial is http://www.honda.co.uk/civic/
Posted by: Su-May
Even better, they are podcasting the ad and the making of as well.
not sure how they are aiming to distribute it, but, a nice go of it anyway!
more on the WK london blog: http://wklondon.typepad.com/
Posted by: Phil
