NBC finds own foot. Shoots it.

So NBC has decided that word of mouth is a bad thing.  They've informed YouTube that the site is no longer allowed to make the "Lazy Sunday" skit/music video from Saturday Night Live available for viewing.  That notification comes from the network's legal department.  When the skit debuted in December it was put on YouTube and spread quickly via IM and email and made a lot of people consider watching the show again after giving up on it.

What in the name of all that is goodness is NBC doing?  Lorne Michaels should have kissed the ground YouTube's behind-the-scenes people walked on for the good they did by making the video available on their site.  Lorne, it is never a bad thing when people are talking about your product in a positive way.  Never.  Do anything you can to facilitate that.  Just because the skit is available for $1.99 on iTunes does not mean you need to shut down this grassroots viral effort. 

NBC just earned the Wanker Move of the Day award from me.

--CT