February 14, 2006The Fusion that wouldn't die (as much as we'd like it to)
Filed Under: Ugly Stuff
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The Onion has scored a massive scoop: an in-depth and inside the sausage factory interview with Gilllllette (5 x l's for 5 x blades) CEO, James M. Kilts. He's got some fighting words (not for sensitive eyes/ears) about being in it to win it and once you're done with this piece, you'll truly understand the utter brilliance of the Fusion strategy, positioning and breathtaking Super Bowl Spot.
More here.
Via adpulp
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Comments
The onion article highlights bravado than leads companies off cliffs like lemmings... and it made me pee myself in a fit of laughter. I can ask for nothing more from the Onion. Brilliant.
Posted by: Gregg
Very Mach-funny. Excuse me, meant Mach-TURBO-funny.
Posted by: makethelogobigger
