« No more Mr Nice Guy! | Main | What the hell is going on with the interactive agencies? »

February 08, 2006

The smoking jaffe

Images3Hot on the heels of the Stones being censored by ABC during the Halftime show is this SHOCKER...

Did you perhaps wonder why so few spots had a URL at the end of the ad? I heard through a source (and this is unsubstantiated and unconfirmed, so it could be crap, but it could also be the truth) that ABC visited all the URL's of the submitted spots beforehand and if ABC determined the sites to have "racey" content, they essentially did not allow the spots to air unless the URL's were taken off (read: banned)

I'm going to see if good old Bob Parsons has a POV on this...but I will say that if there is ANY truth to this, can you say, "makegood?" This blatant disregard for their client's ROI/bottom line (i.e. need to demonstrate value/efficacy), coupled with the network's arrogance and grandiose self-importance has got to stop. And while we're at it, how could the brands/their agencies allow this and submit to the pressure?

If someone from the network would like to clear things up and issue an official statement on the matter, please send it to me and I will gladly publish it and update this post. By the same token, if a brand marketer or their agency is prepared to validate this assertion (even off the record), please feel free to do so...

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451c60869e200d8345a5f4f69e2

Listed below are links to weblogs that reference The smoking jaffe:

» Lack of Super Bowl Ad URLs Due, Perhaps, to ABC Cencorship from Adrants
Joe Jaffe says he heard from a source the reason there were so few URLs in Super Bowl ads was because ABC representatives visited each of the advertisers' sites and if they deemed the content to be too racy,... [Read More]

Comments

I work at

Speaking


  • Hire Joseph Jaffe to speak at your conference or event

JaffeJuiceTV

Contact me

  • If you would like to make contact with me, please see the About page.

Join the Conversation

Life After 30

Subscribe

Search


  • spotlight

Twitter Updates

    follow me on Twitter

    Twitter

    • TwitterCounter for @jaffejuice

    Grab the Podcast

    • Across the sound Subscribe to Jaffe Juice – The New Marketing Podcast via iTunes

    License

    • Creative Commons License

    Send a video message

    Welcome

    • to the reincarnated and reinvigorated Jaffe Juice. What was once a weekly op-ed column is now an unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity.
    Blog powered by TypePad