March 14, 2006A World without Advertising
Filed Under: Make advertising relevant again
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I got many requests for a copy of my presentation, "A world without Advertising" from last week's Boston Ad Club Symposium, so I've uploaded a leavebehind version. Don't forget, Q&A is on this week's Across the Sound (#23)
David Weinberger left this cliff notes version on his blog.
Download a_world_without_advertising.pdf
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» A world without advertising from Big Picture Advertising
Our good friend Jo Jaffe has an interesting download on his site - the charts from his recent presentation to the Boston Ad Club. Not quite the same without Jo to present but well worth reading. [Read More]
Tracked on Mar 15, 2006 7:05:54 AM
» A World without Advertising by Joseph Jaffe from Web Jungle
Just a quick link: Jaffe Juice: A World without Advertising is now available for downloading. Its a presentation he gabe at the Boston Ad Club Symposium.
... [Read More]
Tracked on Mar 16, 2006 4:35:43 PM
» The End of Advertising? from Raleighnet.org
Seems like I'm running across a lot of people suggesting that advertising has changed and doesn't work anymore given the realities of the new world. A few weeks ago, I read an interesting interview with Al Ries (of The 22 Immutable Laws of Branding Fam... [Read More]
Tracked on Mar 16, 2006 5:14:02 PM
» Ilma reklaamita from Sevenline internetiturundus
Joseph Jaffe riputas oma bloggi üles presentatsiooni A World without Advertising slaidid. Kuigi slaidid pole presentatsioon, siis mõtlema panevat materjali jagub seal nii nädalavahetuseks, kui pikemakski... [Read More]
Tracked on Mar 17, 2006 2:18:09 PM
Comments
Thank you for sharing this presentation. We have found through our own trial and error that it is more efficient to communicate with segments of our online community based on their past behavior than to "batch and blast" a message to everyone. It decreases the amount of email we send out without affecting the campaign goals (meaning we get the response we want). This concept isn't always the easiest thing to explain to someone. But, your presentation does a good job. I have a feeling I will be saying "R.U.E." at least once a day moving forward! :-) The challenge now is to take this concept and move beyond email marketing.
Posted by: Kevin Reid
Thanks for sharing Joseph. This was a great presentation and one that I hope many more people then just the ones who were in the room get to see.
Posted by: C.C. Chapman
Very interesting presentation and quite a couple of interesting points. Your presentation made me realize that marketing is being pushed to become invisible, and some can’t wait to see the death of traditional media and marketing. We are talking about visions, future, and ideas. Surely, the world is changing and we don’t understand the consequences of those changes at the moment. And we as a society, we will never be the same. Exactly we will never be the same and what’s more important we are not the same. What characterizes us is diversity. We are individuals with different needs, different expectations, different tastes, and so on. There is the threat that by killing 30 sec. spot, we simply replace one paradigm, relocating around amateurs and elite.
I do agree that marketing should be a conversation and advertising should be consumer centric, and that brands should engage. But why killing 30 sec. spot? Let’s combine 30 sec. Nike TV spot with ‘Run London’ Nike event, as there are people who enjoy watching TV while others prefer to run.
The new social media, the new technologies and the advertising opportunities they bring are still unexplored, we are just witnessing as they ‘happen’ live in front of our eyes. We don’t need to set the world upside down, Google didn’t. There is the traditional and digital media need to cooperate.
It is all about seeing opportunities and understanding the consumer in the context of his/her body, mind and the society. Exchanging the old media with the new doesn't present the full understanding of consumers as human beings and part of the society.
I opt for Combination and Cooperation.
Posted by: Daria
