De-dovely

Dove has produced a series of webisodes, starring Desperate Housewives' Felicity Huffman. It's being housed and promoted on an AOL minisite dedicated to the Chief Everything Officer.

The webisodes themselves live on a Dove branded site called Dove Night which is designed to promote their new Calming Night product (which ironically, is not explained on the homepage...and I say this ironically, because I actually wanted to know more)

Few additional thoughts....

1) Kudos to AOL, who seem to be consistently one-upping Yahoo (in particular) in the custom solutions/original programming department

2) Why couldn't Dove have promoted this site on the Super Bowl? Perhaps they did, but ABC thought the site was too racy and asked them to pull the URL and the spot.