March 24, 2006Snakes on a Plane (next time take the train) |
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Still trying to get my fangs (or is it fans) around this, but bottom line is a pretty unique promotion for NewLine Cinema's "Snakes on a Plane", using Tagworld Community and the opportunity for an artist to have their music featured in the actual movie.
It's all pretty simple really...which is why it's so brilliant.
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» Pssst....Check This Out! from cgm
Talk about a Tipping Point. For whatever reason, I've received a small avalance of did you see this e-mail from friends and colleagues about this forthcoming campy movie entitled Snakes on a Plane. This stomach-turning movie preview is all the [Read More]
Tracked on Mar 24, 2006 8:23:52 PM
» The Final Word On “Snakes On A Plane” from AttentionMax
As the pre-Internet buzz around the unreleased Snakes On A Plane movie eases, its impossible to ignore the many marketing, media and entertainment pundits AND FANS whove been captivated by the fact that the f... [Read More]
Tracked on Apr 4, 2006 10:34:11 PM
Comments
Hi Joe,
Long time reader, first time commenter. Love the blog and the podcast.
This movie has gotten alot of buzz over at www.aintitcool.com, a hangout for movie geeks. What's interesting to me is that people started running with the idea upon 1) Hearing the title, and 2) Seeing that Samuel Jackson was involved.
Without any "official" marketing, people started marketing the movie themselves. They created fake movie posters, t-shirts, etc., that embraced the whole campy idea.
Example...
http://img243.imageshack.us/img243/4756/snakesonaplane1js.jpg
For a moment, it looked like corporate idiocy would prevail, as there were rumors of a change to a safer, more mundane title. Now it appears that the title will stay, and they're shooting some additional footage to play into the groundswell of buzz.
Lesson to marketers--you're not always in control of what your brand means. Sometimes it's best to let the community decide and just ride that bronco for as long as you can.
Posted by: Rob Wolf
