Gotta support my peeps here...
The PPNS will involve "coordinated web, audio and video spots produced by GoDaddy.com, as well as more than 50 original audio and video host endorsements from PodShow Podcast Network's most popular shows"
Podshow CEO Ron Bloom had a few very good nuggets in his prepared remarks:
"...a coordinated campaign involving multiple show hosts in multiple genres -- each in their own voice -- simultaneously endorsing one brand while integrating the offer directly into the networks' signup"
"...the power of one brand, many voices"
This is pretty signficant for a bunch of reasons...buyers need scale for sure, but they also need to aggregate that scale as seemlessly and efficiently as possible. As an aggregator and portal to the fragmented podcasting masses, this kind of network deal (not unlike Weblogs or any other network in existence...just this time, a podcasting first) helps on both fronts.
I am in the process of setting up an interview with Ron and Adam on the marketing/advertising side of podcasting. I'll double-back with you when it's done...in the interim, question for Ron/Adam et al: What reach are you offering through this aggregated/network deal?