Jaffe Juice

So the results are in....after I received my "come to the boardroom and while you're at it, how can I sell you a Chevy" e-mail from Ed Peper, Chevrolet's General Manager, I get another another mail to announce the winner (note the url string when you click on the first hyperlink...them crafty weasels are tracking our every move!)

Personally thought they were a big yawn, but at least they followed through and completed what they started.

Anyway, Steve on my blog expressed his outrage at the results. He took this seriously enough to bring to my attention that - with all the lengthy and contrived rules set out in this "competition" - the top 5 did not in fact abide by the terms & conditions laid out.

Ben Rowe asked if Chevy will use the winning ad for real. I'd be highly surprised if they did...for starters it would have to be a good ad to even think about using and in reality it's mediocre at best. But for the most part, I just don't give the architects of this mess the credit to see that far ahead of their noses.

Perhaps they'll prove me wrong.