Got to be excited about this one...congrats Geoff!
TiVo is in the process of rolling out "Product Watch", which is as close as I've seen to the promise of "Advertising on Demand" (AOD), which I penned in "Life after the 30-second spot"
The premise is simple...self-select a category such as automotive (as in I'm looking to buy a car) and TiVo finds and files all related/relevant content and commercials on the subject matter.
It's a sublime mash-up of permission meets tagging meets new marketing. Love it.
