ATS #33 - The New Marketing Podcast with guest CC Chapman
This is the music edition with Accident Hash, The U-Turn Cafe, and Managing the Gray’s C.C. Chapman.
You can download the episode ala carte here.
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Full show notes, company/people/brand mentions, themes/memes:
This show is being brought to you by [x + 1] – the new marketing optimization company, check ‘em out at www.xplusone.com. Please send audio comments to 1-206-203-3255.
This is the Music Edition (props to American Copywriter)
2m – Is Squidoo the purple albatross around Seth Godin’s neck? What are the parallels for jaffe/ATS and [x + 1]?
10m45 – My experiment in Montreal at the CMA with Q&A
13m05 – Audio comment from Michael Seaton
18m15 – Update on RadioTail and the Long Tail of Podcasting
20m – The final code in May’s riddle…I think I’ve stumped you guys!
20m45 – Audio comment from Shig Odani
22m55 – Brian Massey sends in Amando from 2012. Do you like background music in a podcast?
25m15 – A mash-up UNM2PNM review of Life after the 30-second spot from Qritiq, a Swedish Podcast.
35m20 – Welcome Accident Hash, The U-Turn Cafe, and Managing the Gray’s C.C. Chapman. We discuss our first meeting, the power of podcasting and the parallel universe of social media, the chance meeting with Kevin Roberts, The Holy Trinity of Marketing Podcasts
48m45 – Podcasting Trackbacks
52m30 – The revolution of Podsafe Music, Podsafe for Peace, The Long Tail benefits of Podcasting for the Record Industry, A Music Business Model for Podcasting – has this boat already sailed?
1h07 – Tangent 1: David Byrne and Envisioning Emotional Epistemological Information, Will we ever see musical royalties in podcasting?
1h11 – Second Life conversation between Divo Dapto and Cleon Goff, including Wells Fargo’s progressive moves in the metaverse
1h14 – A chance meeting with some great folk from American Express
1h16 – No need for C. C. Chapman to go on the clock this week, but he does have a new tagline…
1h16 – Winners and Losers (come on in Geoff Smith – I need an intro for this section) C.C. picks Eric Rice for taking his re-branded Hipcast to Second Life in the form of the Hipcast Conference & Expo Center (here’s the Second Life link) Joseph picks Norelco’s ballsy Shave Everywhere microsite for their Bodygroom Body Shaver (thanks Sean Cheney) and specifically for not losing site of business fundamentals…and speaking of which, C.C.’s loser is Apple for somewhat of a bad product and a schoolboy retailing-error with their new MacBook. Joe’s loser is Disney with respect to ending their $100 million movie tie-in with McDonalds’ (Happy Meals) – the D stands for Disingenuous
1h27 - Tangent 2: Barry Bonds
Thanks to Derek “the Bandit” Richardson (www.soundrepublic.co.za) and Charlie Crowe (lead guitarist from Brooks & Dunn) – 007 from the PMN
Notable Mentions: [x + 1], Eric Norlin, Mitch Joel, CMA, Seth Godin, Squidoo, Michael Seaton, Amando, CastBlaster, Adam Curry, Podshow, Podsafe Music Network, John Wall, The M Show, For Immediate Release, Comcast Spotlight, Podcast Hotel, Kevin Roberts, Qritiq, Inside P.R., Babson College, Boston Ad Club, Podzinger, Radiotail, Podsafe for Peace, Matthew Ebel, Gibson Guitars, Band Aid, Kelly Clarkson, American Idol, Twisted Sister, Dee Snider, Danko Jones, Warner Brothers, The Subways, The Ataris, They Might be Giants, Morrissey, The Cure, David Byrne, PowerPoint, GoDaddy, The Presidents of the United States of America, Second Life, Divo Dapto, Anshe Chung, Wells Fargo, American Express, Geoff Smith, Roger Smalls, Comic Strip Blogger, Eric Rice, RocketBoom, Norelco, Apple, Subservient Chicken, Method, 40-year old Virgin, MacBook, Barry Bonds, Disney, McDonalds, Subway, Burger King, Yankees, Red Sox, Babe Ruth, Super Size Me
