May 29, 2006EGC = Expert Generated Content |
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AdPulp draws a clear distinction between CGC (Consumer Generated Content) and Expert Generated Content i.e. content created by people who know what the hell they're doing.
The example given is the recent Firefox effort, in which roughly 1% of the users submitted entries and the two winning submissions were created by an aspiring director and art and design junior.
AdPulp asks whether co-creation is in fact co-promotion. Point taken, although in the consumer's eyes, it's all the same, isn't it?
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Comments
Aren't we coming dangerously close to becoming like the traditionalist you rant about if we seperate people into "experts" and "consumers"? "Experts" will be recognized by the acceptance of their work by the masses or target in the end. Let the customer decide!
Posted by: Paul Herring
Everyone is an expert in something, aren't they!
Posted by: jJ
Labels aside, whatever we want to call this--I think it's good to acknowlege. Seems like more and more, Industry practitioners are getting involved by producing and publishing content of their own. And the quality of some of this content is quite good.
It's just another dimension that's growing through this whole "open source" phenomena.
Posted by: David Armano
I think this is simply an issue of labels.
When we start talking about "consumer generated media" or even "citizen media", the implied association is that it is from "normal" users of the product/service/site/etc. That they are people who don't play in the particular space at hand.
But if you talk about it another way (i.e. "enthusiast media", or "authentic media" for example), then you take it out of the realm of "every soccer mom can add stuff", and put it into the realm of "anyone who has desire to participate, regardless of skill level (high or low)".
As someone mentioned, every user is an expert in their own personal way. The concept of getting people involved who aren't getting paid to produce is exactly that you tend to get a wide range of skills...but you're give some equal footing to an amatuer without formal training AND a professionally trained user/consumer/producer who is working on content in their off hours for fun.
Posted by: Jake
