Guess what? Online is a traditional medium

The Internet is not a baby anymore. The Web is not a child anymore. Online is in fact a teenager and if it commits a crime, it can go to juve detention...or worse still, tried as an adult.

Enough with the metaphors.

Tac Anderson had a bit of a rant on this week's episode of Across the Sound (ATS #34) and he was venting (big time) on the lack of support/committment/follow-through regarding new marketing (and specifically social media)

Segue to the newly released Forrester report, which basically revealed that interactive marketers have been and are reluctant to shift dollars away from traditional online channels like e-mail or search to some of the new opportunities such as gaming, mobile or blogs.

Just 13% reported using blogs or social networks in marketing, and 49% said they had no plans to do so in the next year.

So it would seem that the creme de la creme of interactive marketers are acting rather "traditional" in terms of defending their own status quo

How ironic and how utterly not surprising.