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May 26, 2006

Phineas Gunning-Fog

Media Orchard calculated the readibility of various blogs, thanks to the Gunning-Fog test, which is an objective test of readibility, as opposed to a subjective assessment of content.

The Gunning-Fog test is a rough measure of how many years of schooling it would take someone to understand the content ... It's all based on the number of words per sentence, number of syllables per word and the percentage of words with three or more syllables, among other things.

Here are your benchmarks of comparison:

Fog IndexResources
6 TV guides, The Bible, Mark Twain, Comic Books
8 Reader's Digest
8 - 10 Most popular novels
10 Time, Newsweek
11 Wall Street Journal
14 The Times, The Guardian
15 - 20 Academic papers
Over 20 Only government sites can get away with this, because you can't ignore them.
Over 30 The government is covering something up

Here are a few blog results courtesy of Media Orchard and also the results for Jaffe Juice:

Thoughts From Ronn Torossian 12.47
Holmes Report Blog 12.13
paidContent.org 11.74
Naked Conversations 10.31
Neville Hobson 10.03
Mediaweek 9.79
Editor and Publisher 9.77
a shel of my former self 9.57
adfreak 9.47
Micro Persuasion 9.24
Broadcasting and Cable 8.70
Media Orchard 8.44
Random Culture 8.35
hyku 8.34
Adrants 8.29
Seth Godin's Blog 8.26
Marketing Begins At Home 8.06
The Media Drop 7.70
gapingvoid 6.98
Make the Logo Bigger 6.21

Summary for Jaffe JuiceValue
Total sentences 367
Total words 2461
Average words per Sentence 6.71
Words with 1 Syllable 1582
Words with 2 Syllables 525
Words with 3 Syllables 203
Words with 4 or more Syllables 151
Percentage of word with three or more syllables 14.38%
Average Syllables per Word 1.56
Gunning Fog Index 8.44
Flesch Reading Ease 67.85
Flesch-Kincaid Grade 5.46

I'm happy with the results. I think.

Via StudentPR

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