COTC writes this post about the 1% rule i.e. about 1% of constituents are typically responsible for the majority/bulk of content/contributions. The prime example given is WikiPedia: (as per WikiPedia founder, Jimmy Wales)
- 50% of all Wikipedia edits are done by 0.7% of users
- 1.8% of users have written more than 72% of all articles
I've been talking (up until now, anecdotally) to marketers about a version of this i.e. do you know the 1% of people responsible for 99% of your buzz? Now it seems this 1% rule is being supported on multiple levels - and in particular, from a content creation standpoint.
The post continues to make a very simple, yet important point: marketers focus on the mass - the 99%. Now of course it's critical for them to achieve varieties of scale in order to make their numbers, BUT perhaps it's worth thinking about the 1% as a means to reach, connect and effect with the 99%, as opposed to all that good money thrown after bad.